Author Archives: Steve Wilcox

Steve Wilcox is a grizzled interactive marketing veteran living the capital region of upstate NY.

I’ve said it before - now is the time - build an online store today.

There is a great story about the small business entrepreneur coming out of this recession. There are people losing steady corporate jobs and finding themselves going after a long time dream. They now have the time and the job market is forcing them to. Sure the steady paycheck, benefits, and everything else that goes with [...]

Posted in Concepts, Ecommerce | Tagged , , , | Comments closed

BriarCreekGolf.com launches

I recently had the pleasure of designing a site for some friends at Briar Creek Golf Course here in the Capital Region of NY. If you are looking for a fun place to play where the owners treat you like a member, check out Briar Creek Golf Course located about 20 outside of Albany, NY.
I really [...]

Posted in Local, Websites | Tagged , , , , | Comments closed

Reaching the influential 18-24 audience with widgets and apps

How do you find these elusive gen y’ers and get your message in front of them? They don’t have land lines or addresses that are reliable. They quickly stopped sharing their real email address long ago. They now skip commercials when they watch broadcast. They gave up on radio. They are too busy texting to [...]

Posted in Agency, Concepts | Tagged , , , | Comments closed

Pepsi logo mimics Obama campaign logo

Pepsi quietly updated their logo to more align with popular culture. And what’s more popular right now than Obama?  Sure it is subtle but as soon as I saw it I thought of “Hope”. It is not the first time this form of flattery has been employed and it won’t be the last. It is [...]

Posted in Agency, Concepts | Comments closed

Making Lemonade in a Down Economy - Start a Business

a perfect time to start a business

Posted in Ecommerce, Industry | Tagged , , | Comments closed

Marketing to people at work

In reviewing the results from Cyber Monday, it looks like half of the all the buyers were at work. Overall sales were up 15% and a lot of the retailers saw large traffic gains. You can view the release here from comScore. It drives the idea of how to target these customers while they are [...]

Posted in Ecommerce | Tagged , , | Comments closed

Online retailers will fight for less dollars this year

Cyber Monday is a great online event idea to work with the traditional brick and mortar Black Friday sales events to kick off the holiday shopping season. This year, with the economy in a slump, retailers will need to find new ways to lure shoppers to their sites and stores. Average spending is forecasted to [...]

Posted in Concepts, Ecommerce | Tagged , , , , | Comments closed

Online Sales up just 1% for October

Online Retailer Sales for October 2008 up 1%

Posted in Industry | Tagged , | Comments closed

Open for Business - Saratoga has a new eCommerce company

Open for business in Saratoga - eCcommerce Consulting and Web Design shop.

Posted in Local | Tagged , , | Comments closed