Category Archives: Agency

Reaching the influential 18-24 audience with widgets and apps

How do you find these elusive gen y’ers and get your message in front of them? They don’t have land lines or addresses that are reliable. They quickly stopped sharing their real email address long ago. They now skip commercials when they watch broadcast. They gave up on radio. They are too busy texting to [...]

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Pepsi logo mimics Obama campaign logo

Pepsi quietly updated their logo to more align with popular culture. And what’s more popular right now than Obama?  Sure it is subtle but as soon as I saw it I thought of “Hope”. It is not the first time this form of flattery has been employed and it won’t be the last. It is [...]

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