There is a great story about the small business entrepreneur coming out of this recession. There are people losing steady corporate jobs and finding themselves going after a long time dream. They now have the time and the job market is forcing them to. Sure the steady paycheck, benefits, and everything else that goes with [...]
How do you find these elusive gen y’ers and get your message in front of them? They don’t have land lines or addresses that are reliable. They quickly stopped sharing their real email address long ago. They now skip commercials when they watch broadcast. They gave up on radio. They are too busy texting to [...]
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Pepsi quietly updated their logo to more align with popular culture. And what’s more popular right now than Obama? Sure it is subtle but as soon as I saw it I thought of “Hope”. It is not the first time this form of flattery has been employed and it won’t be the last. It is [...]
Cyber Monday is a great online event idea to work with the traditional brick and mortar Black Friday sales events to kick off the holiday shopping season. This year, with the economy in a slump, retailers will need to find new ways to lure shoppers to their sites and stores. Average spending is forecasted to [...]
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