Often out of most challenging circumstances come the best changes. If I look back at some of the biggest moves I made, it was while I was uncomfortable and taking risk. In a down economy, while some people see it as a time where there are no jobs, opportunities, or in general where we are steps from impending doom - others see it as a perfect time to start a business. The following is my idea on why now is the perfect time to start an online business. Here’s two scenerios on why now is the time to act.
1. You Lost your Job
Well now you have the time - one component of starting a new business that is always a challenge. Often times people that are risk adverse find its easiest to make a move when “I’ve got nothing else to lose”. Perfect - dust off that great idea you have last summer on starting a business and go for it. Drop by Starbucks or go to the local chamber of commerce - even the library - if you need to find others ready to get into something. I have a feeling that some of the president-elect’s ideas for boosting the economy will involve stimulating small business. SBA loans and resources for small companies could be made readily available and that would make it the perfect time to position your new enterprise for growth.
2. I feel stuck in my job because the market is horrible
You could be thankful you have a job and go through the motions waiting for the economy to pick back up again. Sure hiring freezes will thaw and you will once again be free to pursue your career - but that could take 2 years. What are you going to do in the meantime? Sure you need to excel at work and justify your position even in a down economy, but now might be the right time to take a shot at creating something for yourself. You have less pressure at putting food on the table while you have a job and that could allow you to be more creative. It will take longer - so have patience - but when the economy comes out of its deep sleep you may not be looking for a new position because you will be running your own company.
So if the current economy and job market is giving you lemons - make lemonade.
