Hope and Pepsi
Pepsi quietly updated their logo to more align with popular culture. And what’s more popular right now than Obama? Sure it is subtle but as soon as I saw it I thought of “Hope”. It is not the first time this form of flattery has been employed and it won’t be the last. It is usually reserved for smaller players without big agency budgets. In full disclosure, the author is employed at DDB, part of The Omnicom Group. TBWA/Chiat/Day is the new agency of record for Pepsi Co, which is also part of The Omnicom Group.
